Build a Business Mind That Actually Works
Running a business isn't about fancy spreadsheets or trendy frameworks. It's about thinking differently when everyone else panics. Making calls when the path isn't clear. And honestly, learning from the mistakes that sting the most.
We've built this program around real situations that business owners face. Not theory. Not fluff. Just practical approaches to problems that'll show up in your business whether you're ready or not.
How the Program Actually Flows
We've structured this over eight months because that's how long it takes to shift your thinking. Starts in September 2025, runs through April 2026. Four phases that build on each other, but you can join any quarter if spots open up.
Foundation Work
First eight weeks focus on how you currently make decisions. We look at your patterns—where you hesitate, where you rush, where you ignore signals. It's uncomfortable but necessary. You'll work with actual scenarios from your business or one you're planning.
Market Thinking
Weeks nine through sixteen shift to understanding markets. Not academic stuff—how to read what customers actually want versus what they say. How to spot opportunities before they're obvious. We use case studies from Australian businesses that got it right and wrong.
Resource Management
The third phase covers money, time, and people. How to allocate resources when everything feels urgent. Building systems that don't need you hovering. This is where most people realize they've been creating their own bottlenecks.
Growth Decisions
Final phase is about scaling decisions. When to expand, when to consolidate, when to say no. We run simulations based on real market conditions. You'll make calls that feel risky because they are—but in a controlled environment where failure teaches you something useful.
Alden Pembroke
Strategic OperationsSpent fifteen years fixing broken businesses in retail and services. Now helps people avoid the mistakes he made early on.
Saskia Torvald
Market DevelopmentBuilt three companies from scratch in different sectors. Knows what actually matters when launching versus what sounds impressive.
Brigid Castellane
Financial PlanningFormer CFO who now teaches business owners how to read their numbers without the jargon. Makes finance make sense.
You'll Work With People Who've Done It
Our mentors aren't consultants who've only advised businesses. They've run them, struggled with them, occasionally failed with them. That's what makes their guidance different.
You get paired with someone based on your business type and where you're stuck. Sessions happen fortnightly—enough time to implement things, not so long you drift off course.
What's Actually Included
Here's what you get when you join. No hidden extras, no upsells. This is the complete program.
| Component | Details | Frequency |
|---|---|---|
| One-on-One Mentoring | Fortnightly sessions with your assigned mentor covering your specific challenges and decisions | Every two weeks |
| Group Workshops | Monthly deep-dives into specific business scenarios with cohort discussion and problem-solving | Monthly |
| Case Study Analysis | Real business situations from Australian markets—what worked, what didn't, and why it matters | Weekly materials |
| Decision Frameworks | Practical tools for evaluating opportunities, managing risk, and allocating resources effectively | Ongoing access |
| Peer Discussion Forum | Private online space for your cohort to share challenges, insights, and practical advice | Continuous |
| Resource Materials | Templates, checklists, and reference guides you can adapt to your business immediately | Updated quarterly |